The digital revolution continues to cause dramatic shifts in social behaviour. Technology enabled organisations are harnessing unimaginable volumes of data about us, and are therefore changing how they deal with their customers almost daily. As consumers, though, we remain relatively unaware of the data they generate and how it is used.
What do we need to know about what they already know about us? How are they using that knowledge, and should we be worried about it? Is it changing the way companies deliver products and services to us, and how? What does the future look like 10 years from now? These are all questions we’re dying to ask our next speaker, Tony Davis.
Tony is Chairman and a founder of Quantium, Australia’s leading data analytics firm, working with many of the country’s best known and successful brands. The husband of one of our Conversely regulars, Tony will give us the lowdown on how our lives are directly affected by big data, and what we should know.